Introducing QuickQual to Borrowers: Leveraging Your Email Template

Introducing QuickQual to your borrowers is an essential part of your process. This guide provides strategies and tips for effectively communicating the benefits and usage of QuickQual through your LenderLogix account email function. 

Email Template Customization

1. Accessing the Email Template

   • Log into your LenderLogix account and navigate to the profile section.
     • 
   • Locate the Email Template tab to find your QuickQual email template.
     • 
       • This is the email that your borrowers receive when you share their QuickQual via email.

2. Customizing the Email Template

   • The dynamic sections will auto-fill borrower/QuickQual details such as the borrower's name and the correct term (pre-qual or pre-approval).
     • 
   • Customize the remaining message to introduce the mortgage calculator tool.
     • Remember to inform borrowers that the provided link and PIN will give them access to the calculator.

3. Setting Parameters

   • Let borrowers know that you have set parameters on the calculator:
     • Maximum monthly payment
     • Maximum available funds to close
   • Mention these limits specifically to make the tool's functionality clear but keep in mind that you will have to edit each email to reflect the borrower's corresponding parameters upon your initial send.

4. Encouraging Usage

   • Invite borrowers to use the calculator and explore different scenarios.
   • Inform them they can update details like purchase price, down payment, and property taxes to see accurate estimates.

5. Providing Support

   • Offer your availability for any questions they might have while using the calculator.
   • Encourage borrowers to reach out if they hit the set limits to discuss potential adjustments.

Example Message

Here's an example message to include in the email template:

"Dear BORROWER_NAME,

Congratulations on being QUICKQUAL_TERM for a mortgage to buy a new home! I am including a personalized mortgage calculator to help you run scenarios as you consider different homes. Give me a call when you're ready to use it and I'll be happy to show you how it works!

The link and PIN below will get you into the calculator.

LINK: QUICKQUAL_LINK

PIN: QUICKQUAL_PIN

Feel free to run any scenario you'd like to see payment and cash to close figures. Your QuickQual calculator will allow you to update the purchase price, down payment, and property taxes to get a good estimate on monthly payment and funds needed for a particular home. If you bump up against the limits I've set, just reach out to me and we can see if they can be adjusted. I think you'll find this tool super helpful as you continue your house hunting journey. I look forward to helping you buy your new home!

Best regards, [Your Name]"

Conclusion

By customizing and effectively using the email template, you can introduce QuickQual in a clear and supportive manner, enhancing the borrowing experience. If you have any questions, reach out to our support team for any assistance!